author: Charles Lamb
edition: 13th
language: English
publisher: Cengage Learning
dimensions: 7.4 x 1.2 x 9.3 inches
isbn-10: 1337615384
isbn-13: 978-1337615383
publication date: March 1, 2017
print length: 656 pages

Discover the latest in marketing strategies and techniques with this comprehensive guide. Filled with practical insights and real-world examples, it equips readers with the knowledge to succeed in today’s dynamic business environment. Key features include case studies, industry trends, and actionable tips for effective marketing.