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9781305263529

Exploring Marketing Research 11th Edition Barry J. Babin

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Author
Cengage Learning
Edition
11th
Publisher
Cengage Learning
ISBN
978-1305263529
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Description

Title: Exploring Marketing Research (with Qualtrics Printed Access Card)

Author: Barry J. Babin (Author)

Edition: 11th

Language: English

Publisher: South-Western/Cengage Learning

Dimensions: 7.8 x 1.2 x 9.6 inches

ISBN-10: 133751484X

ISBN-13: 978-1337514847

Publish Date: March 1, 2017

Print Length: 688 pages

A comprehensive guide to marketing research techniques and practices now updated with the latest data collection tools. This edition integrates Qualtrics, a leading cloud survey platform, enhancing hands-on learning for students.

Covering everything from market segmentation and consumer behavior analysis to online survey methods, this book equips readers with essential skills needed in today’s digital marketing landscape.

Key Features:

  • Updated content aligned with current industry standards
  • In-depth coverage of qualitative and quantitative research methods
  • New sections on big data and advanced analytics
  • Qualtrics integration for practical, real-world applications

Benefits:

  • Enhanced understanding through interactive Qualtrics exercises
  • Improved analytical skills with practical examples and case studies
  • Stay ahead of the curve with cutting-edge research methodologies
  • Affordability combined with a wealth of resources and support materials

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