Contemporary Marketing 17th Edition by Louis Boone

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Author
Cengage Learning
Edition
17th
Publisher
Cengage Learning
ISBN
978-1305075368
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Description

Title: Contemporary Marketing (MindTap Course List)

Author: Louis Boone (Author)

Edition: 17th

Gain a comprehensive understanding of today’s marketing landscape with “Contemporary Marketing” by Louis Boone. This 17th edition provides an in-depth look at the latest trends and strategies, making it an invaluable resource for students and professionals alike.

Key Features:

  • Updated content covering the most recent developments in digital marketing, social media, and customer relationship management
  • Incorporates real-world case studies and examples to illustrate key concepts
  • Educational tools such as exercises, review questions, and discussions enhance learning experiences

Benefits:

  • Aids in understanding the complex world of marketing through clear explanations and practical applications
  • Equips readers with essential skills for success in today’s competitive business environment

Languages: English

Publisher: Cengage Learning

Dimensions: 8.5 x 1.2 x 10.8 inches

ISBN-10: 133761492X

ISBN-13: 978-1337614922

Publication Date: June 1, 2019

Print Length: 852 pages

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