Title: Contemporary Marketing (MindTap Course List)
Author: Louis Boone (Author)
Edition: 17th
Gain a comprehensive understanding of today’s marketing landscape with “Contemporary Marketing” by Louis Boone. This 17th edition provides an in-depth look at the latest trends and strategies, making it an invaluable resource for students and professionals alike.
Key Features:
- Updated content covering the most recent developments in digital marketing, social media, and customer relationship management
- Incorporates real-world case studies and examples to illustrate key concepts
- Educational tools such as exercises, review questions, and discussions enhance learning experiences
Benefits:
- Aids in understanding the complex world of marketing through clear explanations and practical applications
- Equips readers with essential skills for success in today’s competitive business environment
Languages: English
Publisher: Cengage Learning
Dimensions: 8.5 x 1.2 x 10.8 inches
ISBN-10: 133761492X
ISBN-13: 978-1337614922
Publication Date: June 1, 2019
Print Length: 852 pages
