Title: Business in Action — MyLab Intro to Business

Author: Courtland Bovee (Author)

Edition: 9th

Language: English

Publisher: Pearson

Dimensions: Not specified

ISBN-10: 013476825X

ISBN-13: 978-0134768253

Publish Date: September 2, 2016

Print Length: 628 pages

A practical introduction to business fundamentals and management principles designed for students with little or no background in the field. This edition covers key areas including entrepreneurship, financial accounting, marketing, operations, human resources, ethics, and global business.

Key Features:

• Real-world applications
• Interactive learning tools with MyLab
• Updated content on current trends in the business world
• A comprehensive overview of essential business concepts and practices
• Promotes critical thinking and decision-making skills

Benefits:

• Enhances understanding of business operations and strategies
• Fosters engagement through interactive digital resources
• Prepares readers for real-world business challenges
• Suitable for both academic and self-study use