Through ongoing research into students’ workflows and preferences, GLOBAL New for this edition, students explore GLOBAL anywhere, anytime. With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.

