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9781265033156

Loose Leaf for Introduction to Mass Communication 12th Edition Stanley J. Baran

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Author
Stanley J. Baran
Edition
12th
Publisher
McGraw Hill
Pages
10.98 x 8.82 x 0.67 inches
ISBN
978-1265033156
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Description

This highly regarded textbook offers a comprehensive exploration of mass communication principles and theories, making it an invaluable resource for students in media studies and related fields. It covers key topics such as the evolution of mass communication, the role of technology, media effects, and ethical considerations.

Key Features:

  • Updated content reflecting current trends and research

  • In-depth analysis of traditional and digital media

  • New case studies and real-world examples

  • Theory and practice integrated throughout the text

  • Engaging writing style with numerous illustrations

Briefly Summarize:

Loose Leaf for Introduction to Mass Communication by Stanley J. Baran delves into the complexities of mass communication, providing a well-rounded understanding of its historical and contemporary contexts.

Introduction to Mass Communication
Author: Stanley J. Baran (Author)
Edition: 12th
Language: English
Publisher: Waveland Press
Dimensions: 8 x 1.5 x 10 inches
ISBN-10: 1478639055
ISBN-13: 978-1478639052
Publication Date: October 2, 2017
Print Length: 544 pages

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