This book provides an introduction to the basic principles of discourse research, offering practical research strategies for doing discourse analyses in the social sciences. The author, Reiner Keller, shares extensive practical experience in the field, guiding readers through the process from developing a research question to selecting data and analyzing it effectively. Throughout the text, Keller demonstrates how the methods suggested are compatible with numerous research questions and problems in sociology, cultural, political, and social studies, making this resource invaluable for students and practitioners alike.