The Ultimate Guide to Global Marketing Strategies
Authors: Kristiaan Kotabe, Masaaki Helsen
Edition: 4th Edition
Language: English
Publisher: McGraw-Hill Education
Dimensions: 7.5 x 1 x 9.2 inches
ISBN-10: 007803604X
ISBN-13: 978-0078036041
Publication Date: October 1, 2013
Print Length: 584 pages
Unlock the secrets to successful global marketing with this comprehensive guide. Covering the latest trends and strategies, it provides a deep dive into the complexities of international business environments.
Focusing on key areas such as market analysis, cultural adaptation, digital marketing, and brand management, this book equips readers with the tools needed to navigate today’s fast-paced global marketplace. Discover how to build strong, sustainable brands that resonate across borders and cultures.
Global Marketing Strategies
International Business Environments
Cultural Adaptation
Digital Marketing