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The Magic of Bollywood First Edition by Anjali Gera Roy

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Author
Anjali Gera Roy
Edition
First Edition
Publisher
SAGE Publications Pvt. Ltd
Pages
356 pages
ISBN
978-8132107323
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Description

The Magic of Bollywood: At Home and Abroad

Edited by Anjali Gera Roy

First Edition | English | SAGE Publications Pvt. Ltd

Dimensions: 5.5 x 1.07 x 8.5 inches | ISBN-10: 8132107322 | ISBN-13: 978-8132107323

Published on August 7, 2012 | Print Length: 356 pages

This anthology explores the significant role of Bollywood in India’s cultural and artistic landscape. It delves into the “soft” power of Bollywood as a unique and powerful disseminator of Indian culture and values worldwide. The essays examine Bollywood’s popularity within and outside South Asia, focusing on its impact on international relations and diplomacy.

Beyond theoretical discussions, contributors from various disciplines such as literature, theater, film, dance, music, media, cultural studies, and sociology provide insights through case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia, Canada, and India. These perspectives uncover the reasons behind Bollywood’s appeal to ethnically diverse groups globally and explore how audiences identify with cinematic narratives.

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