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9780190942779

Mass Communication Theory Foundations, Ferment, and Future 8th Edition by Stanley J. Baran

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Author
Stanley J. Baran
Edition
8th
Publisher
Oxford University Press
Pages
7.5 x 0.9 x 9.2 inches
ISBN
978-0190942779
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Description

The definitive guide to mass communication theory
Explores the historical foundations of mass communication theories
Fully updated for the digital age with new chapters on social media and mobile media
Features real-world applications, case studies, and exercises for practical learning
Covers key concepts like gatekeeping, framing, and agenda-setting

Title: Mass Communication Theory: Foundations, Ferment, and Future
Author: Stanley J. Baran (Author)
Edition: 8th
Language: English
Publisher: Waveland Press
Dimensions: 7.4 x 1.2 x 9.6 inches
ISBN-10: 1548143001
ISBN-13: 978-1548143009
Publication Date: March 2, 2021
Print Length: 608 pages