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9781119563112

Global Marketing Management 8th Edition by Masaaki (Mike) Kotabe

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Author
Masaaki (Mike) Kotabe
Edition
8th
Publisher
Wiley
Pages
8 x 1.4 x 9.9 inches
ISBN
978-1119563112
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Description

The definitive guide to global marketing strategies, this 8th edition of Global Marketing Management offers a comprehensive overview of the international marketplace. Written by renowned author Masaaki (Mike) Kotabe, it covers key concepts and practical applications in marketing on a global scale.

Title: Global Marketing Management
Author: Masaaki (Mike) Kotabe (Author)
Edition: 8th
Language: English
Publisher: Prentice Hall
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 013562704X
ISBN-13: 978-0135627044
Publication Date: [Publication Date]
Print Length: [Print Length]

Key features include:

  • Updated global marketing trends and case studies
  • New insights on digital marketing in international markets
  • Strategies for effective market entry and management
  • Ethical considerations in global business practices

This book is essential reading for students, professionals, and managers seeking to navigate the complexities of today’s interconnected global economy.