The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business

Author: Colin Barrow (Author)

Edition: Ninth Edition

Language: English

Publisher: Kogan Page

Dimensions: 6.3 x 0.79 x 9.25 inches

ISBN-10: 074948179X

ISBN-13: 978-0749481797

Publish Date: February 28, 2018

Print Length: 376 pages

Description: One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that include case studies such as Hotmail, Cobra Beer, IKEA, and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.

This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing, and online advertising. With a range of fresh case studies including BrewDog, Chilango, and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.