The Basics of Media Writing: A Strategic Approach, authored by Scott A. Kuehn and published on January 17, 2017, is an essential guide for students and professionals aiming to excel in the dynamic world of media. This comprehensive textbook, now in its first edition, offers a research-driven approach to mastering the art and science of strategic communication across various fields including journalism, public relations, advertising, and more. Kuehn and co-author Andrew Lingwall present two robust writing models: the Professional Strategy Triangle and the FAJA (Fact, Analysis, Judgment, Action) model, designed to enhance critical thinking and effective communication.

Through these models, readers learn to identify and develop compelling story topics by considering their audience, situation, and message. The Professional Strategy Triangle guides writers in understanding the needs of their target audience while crafting a relevant message within a specific context. Meanwhile, the FAJA model prompts thoughtful reflection on the nature of the content being produced—whether it is factual, analytical, judgmental, or calls for action—to ensure that each piece is well-structured and impactful.

Rooted in classical rhetorical theory, this step-by-step methodology empowers readers to approach any writing task with a strategic mindset. With 568 pages of detailed instruction and practical examples, The Basics of Media Writing: A Strategic Approach serves as both an academic resource and a professional tool for anyone committed to honing their media writing skills.

This book measures 7.5 x 1.25 x 9.25 inches and is available with the ISBN-10 number 1506308104 and ISBN-13 number 978-1506308104.