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9781292276540

Marketing Strategy and Company Policy 7th Edition by Graham Hooley

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Author
Graham Hooley
Edition
7th
Publisher
Pearson
Pages
7.75 x 0.97 x 10.4 inches
ISBN
978-1292276540
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Description

The 7th edition of Mktg Strategy and Co by Graham Hooley offers a comprehensive guide to modern marketing strategies. This book dives deep into the latest trends, tools, and techniques for effective market analysis, branding, and digital marketing. Key features include:

  • Insights on consumer behavior and market segmentation
  • Practical case studies and real-world examples
  • Strategies for building brand equity and customer loyalty
  • Updated content on social media marketing, e-commerce, and data analytics

Highlighting the importance of adaptability in today’s fast-changing business landscape, this book is an essential resource for marketers, students, and professionals looking to enhance their understanding and application of marketing strategies.

Title: Mktg Strategy and Co
Author: Graham Hooley (Author)
Edition: 7th
Language: English
Publisher: Not specified in original text
Dimensions: Not specified in original text
ISBN-10: Not specified in original text
ISBN-13: Not specified in original text
Publication Date: Not specified in original text
Print Length: Not specified in original text

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