The Handbook of Communication Engagement, edited by Kim A. Johnston, is a comprehensive volume that offers the most current thinking on the practice and theory of engagement. With contributions from an international panel of leaders representing diverse academic and professional fields, this handbook brings together writings on both the theory and practice of engagement in today’s organizations and societies.

The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The handbook is comprehensive in scope, featuring case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics.

The authors advance the current thinking in engagement theory, strategy, and practice, providing a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that:

• Provides an overview of the foundations and philosophies of engagement

• Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact

Read more to gain valuable insights into the complex world of communication engagement.