The Business Models Handbook: Templates, Theory and Case Studies by Paul Hague offers a comprehensive guide to understanding and applying the most effective business frameworks and models. This book is essential reading for students and professionals looking to enhance their business and marketing planning. It covers 50 of the best-known business frameworks, providing an overview of each model and demonstrating how they can help organizations grow and become more profitable.
Each chapter delves into a specific framework, supported by real-world case studies that illustrate practical applications. The book includes frameworks such as the ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain, among others. Authored by a leading global market researcher with extensive experience in over 3,000 research projects, this handbook is a trusted resource for overcoming common business challenges.
For added value, online resources are available that include lecture slides corresponding to each chapter, making it an invaluable tool for both classroom and self-study settings. The Business Models Handbook is published by Kogan Page and contains 336 pages, measuring 6.1 x 0.71 x 9.25 inches.
