Synthesizing the literature from the survey and measurement fields, Survey Scales: A Guide to Development, Analysis, and Reporting by Robert L. Johnson offers a comprehensive guide for applied researchers or graduate students on how to develop closed-response survey scales that accurately capture such constructs as attitudes, beliefs, or behaviors. The book provides guidelines to review existing scales for possible adoption or adaptation in a study, create one’s own conceptual framework for a scale, write checklists, true-false variations, and Likert-style items, design response scales, examine validity and reliability, conduct a factor analysis, and document the instrument development and its technical quality. The author gives advice on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with “Not This/But This” examples from multiple disciplines.

User-Friendly Features

• End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading.
• “Not This/But This” examples of poorly written and strong survey items.
• Chapter-opening overviews and within-chapter summaries.
• Glossary of key concepts.
• Appendix with examples of parametric and nonparametric procedures for group comparisons.

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