Statistics for Management and Economics 10th Edition by Gerald Keller

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Author
Gerald Keller
Publisher
Cengage Learning
Pages
992 pages
ISBN
978-1285425450
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Description

Statistics for Management and Economics, Tenth Edition, emphasizes applications over calculation, providing a clear guide for managers on how to use statistical methods in real-world scenarios. Authored by Gerald Keller and published by Cengage Learning, this comprehensive textbook offers an extensive assortment of data-driven examples, exercises, and cases that span various business functions including marketing, finance, accounting, and economics. The book’s unique “ICI” approach—Identify, Compute, Interpret—teaches readers how to select the appropriate statistical technique for a given problem, perform calculations using both manual methods and modern software like Excel 2013 and MINITAB 16, and effectively interpret results within the context of business problems. With its focus on practical applications and solid pedagogical elements, this edition is designed to enhance understanding and skills in statistical analysis for managers and students alike.