Sensory Marketing: An Introduction by Bertil Hultén delves into the strategic use of sensory experiences to enhance consumer engagement and loyalty. As one of the world’s leading experts in sensory marketing, Hultén offers a comprehensive yet accessible exploration of how businesses can create immersive and memorable interactions with their customers through taste, smell, sight, touch, and sound. This first edition, published on April 27, 2020, by SAGE Publications Ltd, features detailed definitions, insightful boxes, thought-provoking questions, and practical case studies that make the learning process engaging for students and professionals alike. The book dedicates a chapter to each of the five senses, providing readers with exclusive expertise and experience in sensory marketing techniques.