Research Methods in Health Promotion by Laura F. Salazar (Author), now in its second edition, is a comprehensive guide for students and practitioners aiming to understand and engage in health promotion research. This bestselling textbook has been updated to include the latest methodologies, offering new insights into sampling techniques, participatory and survey research, and qualitative data analysis. Covering the entire research process—from design through implementation, analysis, and interpretation—the book breaks down complex concepts into manageable steps, making it user-friendly for both novice and experienced researchers.

Comprising 608 pages, this edition delves deeply into quantitative methodological areas such as designs, measurement, sampling, and data analysis. It provides a thorough understanding of these key components to help readers apply them effectively in practice. Additionally, the book includes applied chapters that illustrate practical research processes, along with essential information on grant writing and scientific writing.

Published by Jossey-Bass on March 9, 2015, this book is ideal for those seeking a robust resource to navigate the field of health promotion research. With its clear explanations and comprehensive coverage, it stands as an invaluable tool for enhancing knowledge and skills in this important area of study.

ISBN-10: 111840906X
ISBN-13: 978-1118409060

Dimensions: 7.3 x 1.9 x 9.4 inches