Public Sector Communication: Closing Gaps Between Citizens and Public Organizations is a comprehensive guide authored by María José Canel, offering practical solutions for future-proofing public sector communication. The book delves into why public sector communication often falls short and explores how effective communication can bridge the gap between public organizations and their citizens. With contributions from two experts in the field who bring real-world experience, this volume is essential reading for anyone involved in public sector communication.
The authors discuss the impact of recent digitalization on citizen expectations and highlight why one-way communication makes public sector organizations vulnerable. They propose a research-based framework that combines insights from various fields to build intangible assets that can enhance communication within the public sector. Through practical examples drawn from around the world, readers will gain a deeper understanding of how to make public sector communication more resilient and effective.
Published by Wiley-Blackwell in July 2018, this book spans 276 pages and provides valuable insights for professionals looking to improve citizen satisfaction and engagement. Whether you are working in city management, government agencies, or state-owned enterprises, Public Sector Communication offers a roadmap for navigating the challenges of modern public sector communication.
Explore how to communicate with citizens of the future and ensure your organization is well-equipped to meet their evolving needs.
