Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance (Wiley and SAS Business Series) delves into the transformative potential of predictive analytics in today’s corporate environment. Authored by Lawrence Maisel, this book explores how organizations can leverage predictive business analytics to enhance decision-making processes and drive improved performance.

Written for senior financial professionals and general management, the text addresses common misconceptions surrounding predictive analytics and provides practical insights into its application across various industries. Through detailed case examples, readers will learn how specific sectors have successfully implemented these techniques, integrating them with traditional financial tools like budgeting, forecasting, and performance reporting.

The book emphasizes the importance of understanding key drivers of business performance and their relationships to future outcomes, enabling managers to make more informed and strategic decisions. It covers methodologies for developing new insights through extensive data analysis, statistical modeling, and predictive analytics.

With a focus on continuous analysis of past business performance, this visionary guide reveals how companies can harness the power of modern technologies and processes to gain forward-looking insights that drive actionable results. By mastering the content within these pages, readers will be equipped to navigate the complexities of today’s competitive landscape with confidence and precision.

ISBN-13: 978-1118240151 | Publication Date: September 26, 2013