Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective that encompasses history, geography, language, religion, economics, and more, students gain a deep understanding of the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the numerous substantially improved and expanded topics, including over 100 new academic articles and their findings. All data, text, photos, and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook.

Additional updates include:

• New Cases: These cases enliven the material in the book and class discussions while broadening a student’s critical thinking skills. They bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook, or a case booklet can be created using McGraw-Hill CREATE.
• Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples that encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.
• 4-Color Design: New color maps and exhibits improve pedagogy and provide a clearer presentation of international symbols and cultural meanings in marketing and advertising. Photos that depend on full color for maximum impact bring many global examples to life.

The book includes 720 pages and is published by McGraw Hill, with dimensions of 8.4 x 0.89 x 10.9 inches. The ISBN-10 is 1260665534 and the ISBN-13 is 978-1260665536. It was published on February 26, 2019.