Measuring Research: What Everyone Needs to Know® by Cassidy R. Sugimoto (Author) delves into the critical topic of evaluating and understanding the impact and importance of scholarly output. This comprehensive guide offers an accessible overview of methods used in gathering and analyzing data related to research, from traditional peer review to modern digital tools. The book traces the evolution of scholarly communication measurement, highlighting both historical and contemporary approaches. It explores key areas such as the classification of knowledge and academic disciplines, the nuances between citations and references, the role of peer review, national research evaluation exercises, and the various measurement indicators available. Additionally, it addresses emerging issues within scholarly communication, including concerns about the ‘publish or perish’ culture, fraud in research, and citation cartels. The book also examines the stakeholders behind these analytical tools, discusses potential adverse effects, and speculates on the future of research measurement. Ideal for policymakers, academic administrators, scholars, and the general public seeking to navigate the complex landscape of research evaluation.