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9780134292663

Marketing Real People, Real Choices 9th Edition by Michael Solomon

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Author
Michael Solomon
Edition
9th
Publisher
Pearson
Pages
608 pages
ISBN
978-0134292663
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Description

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people making real marketing decisions at leading companies every day. Authored by Michael Solomon, this 9th Edition offers a comprehensive overview of core marketing issues, including value, analytics and metrics, and ethical and sustainable practices. The reader-friendly approach ensures that complex concepts are accessible and engaging for undergraduate students in Principles of Marketing courses.

Timely, relevant, and dynamic, the text presents more information than ever on the essential topics every marketer needs to know. With new examples and assessments, it actively engages readers in learning and retaining chapter content, ensuring they stay current with the evolving world of marketing. The publication date is January 4, 2017, and the print length is 608 pages.

Additionally, this edition comes with MyLab Marketing, an online platform that enhances student engagement through homework, tutorials, and personalized study plans. Ideal for students seeking a deeper understanding of marketing principles in practice, this book equips them with the knowledge needed to succeed in today’s competitive marketplace.

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