Managing effectively across national and cultural boundaries is critical to the success of today’s organizations, given the global environment of business and increasing diversity of workforces. A keen awareness and a high degree of cross-cultural competence in management are therefore key to the career success of both present and aspiring managers/professionals.
Understanding Cross-Cultural Management, 3rd edition, by Marie-Joelle Browaeys, delves into the essential themes and issues in one of the most challenging and fascinating areas of organizational life. This comprehensive guide offers a selective but broad view of classic and contemporary thinking on cultural management, encouraging readers to apply theories and ideas to practice. Through various examples and cases from the business world, as well as a range of practical activities, this book equips managers with the insights and skills needed to navigate diverse international environments successfully.
