Learn your Principles of Marketing Course YOUR Way with MKTG! This visually-engaging textbook presents course content through easy-reference chapters, ideal for self-paced learning. Accompanying Chapter Review Cards consolidate essential review material into a ready-made study tool. Access MKTG Online to explore the course anytime and anywhere—on your device of choice. Engage with interactive content to collect notes and create StudyBits™, capturing what’s important for you. Utilize preset study resources or personalize the product through easy-to-use tags and filters to prioritize your study time effectively. Make and review flashcards, access related content, and track your progress with Concept Tracker—all in one comprehensive and affordable package.
MKTG 11th Edition by Charles W. Lamb
$19.75
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