Introducing Intercultural Communication: Global Cultures and Contexts offers a comprehensive exploration of concepts, theories, and applications in the field of intercultural communication. Authored by Shuang Liu and published by SAGE Publications Ltd, this third edition provides a lively and accessible approach to understanding global cultures and contexts. Covering essential topics such as immigration, intercultural conflict, mass media, and technology’s impact, the book includes enhanced signposting for ease of navigation. New additions like expanded coverage of ethics, digital communication, and social media, along with international case studies on the European refugee crisis, Chinese food culture, and Barbie dolls and beauty, enrich the reader’s understanding. The text features ‘Do it!’ activity boxes, chapter summaries, and ‘Theory Corner’ sections that apply key theories to practical scenarios. Additional resources such as links to further reading, SAGE Video, and a suite of online exercises reinforce learning. Ideal for students in media and communications, business and management, linguistics, and related fields, this book is essential for becoming a critical consumer of information and an effective global citizen.