In a fast-paced and constantly changing world, it is more important than ever to have a sound appreciation of the context in which business organizations exist and operate. Now in its 7th edition, this best-selling textbook offers a comprehensive, yet accessible, introduction to the wide range of external influences that affect business operations and decisions in today’s increasingly globalized world.
How do changing, and often unpredictable, economic or political conditions impact on business? How are business organizations affected by globalization? What role do environmental responsibility and ethics have to play in business decisions?
Using well-known examples and case studies from a broad range of international organizations, this 7th edition of “The Business Environment” addresses these key questions and many more. It includes a chapter on the global context of business together with International Business in Action case studies, both of which clearly illustrate the global nature of today’s world of business.
With its detailed coverage and practical insights, this book is an essential resource for students and professionals alike who seek to understand the complex forces that shape the business environment.
