Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, Doing Research in the Business World is designed especially for students and researchers in business looking to do practical research. This book introduces readers to the reality of conducting research for the classroom or the boardroom, guiding them through each step of the process including tools for collecting, analyzing, and presenting data.

Global examples from international markets and across the Business and Management discipline are included throughout, offering a comprehensive understanding of various contexts. The book is packed full of learning features, complemented by a free interactive book* that includes author video chapter introductions, top tips and skills, real-world advice, templates and examples of published research, real-world data sets, MCQs, PowerPoint slides, student exercises, journal articles, employability advice, and guidance on different types of assessment and dissemination.

Whether you are a student or an early-career researcher, this book provides the necessary tools and insights to develop your own research and maximize its impact. Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM, and Organizational Studies.