Food Supply Networks: Trust and E-business explores how communication technologies, particularly e-business, can enhance efficiency, flexibility, and effectiveness within food supply networks. Despite these benefits, a lack of trust remains a significant barrier to integrating e-business into the global food industry. The book delves into trust-building methods through case studies from European countries, focusing on key issues such as cultural disparities and cross-border transactions. It covers major product groups including meat, cereal products, and fresh produce, offering valuable insights for professionals in the field.
