Farm Business Management: The Human Factor, 2nd Edition delves into the critical role that managers play in the success or failure of farm businesses. Author P.L. Nuthall explores the psychological aspects of decision-making processes, emphasizing the human element often overlooked in traditional agricultural studies focused on soil quality, animal health, climate, and machinery. This second edition, published by CABI on December 14, 2018, expands its scope with two new chapters that discuss intuition enhancement and the impact of personal characteristics on decision outcomes. It serves as an indispensable resource for farm managers and students in farm economics and management, offering insights into fundamental questions about decision-making processes and methods to improve managerial effectiveness.