Essentials of Marketing is a comprehensive guide authored by Frances Brassington. Published in January 2012 by Pearson Education, this book covers fundamental concepts and modern practices in the field of marketing. With an ISBN-13 of 978-0273727644 and a print length of 608 pages, it serves as an essential resource for students, professionals, and educators alike. The 7.75 x 0.75 x 10.25 inches edition is written in English and was originally used but remains in good condition despite its age, which may show some signs of normal wear.