Essentials of Health Care Marketing
Eric N. Berkowitz (Author)
Edition: 5th
Language: English
Publisher: Jones & Bartlett Learning
Dimensions: 7.4 x 1.2 x 9.3 inches
ISBN-10: 128412619X
ISBN-13: 978-1284126195
Publication Date: August 2, 2017
Print Length: 568 pages

Discover the core concepts and strategies of health care marketing in this comprehensive and updated guide. Filled with real-world examples, case studies, and practical tools, Essentials of Health Care Marketing equips professionals with the knowledge to succeed in today’s dynamic health care industry.

Key Features:
– Latest trends and technologies shaping health care marketing
– Effective communication strategies for diverse audiences
– Understanding the financial aspects of health care marketing
– Building successful brand identity and patient engagement initiatives
– Managing reputation and compliance in a regulated environment

Benefits:
– Gain insights into the evolving landscape of health care delivery
– Develop effective marketing plans to meet organizational goals
– Enhance your career prospects with cutting-edge knowledge and skills
– Improve patient satisfaction and loyalty through targeted marketing efforts