Embark on a comprehensive exploration of financial principles with Foundations of Finance, Ninth Edition, by Arthur J. Keown. This Global Edition, published by Pearson on August 6, 2016, with ISBN-10: 1292155132 and ISBN-13: 978-1292155135, is designed for undergraduate finance courses. The text masterfully grounds students in core financial concepts through its signature five key principles, introduced early and consistently applied. Keown employs a multi-step problem-solving methodology, accessible to students of all backgrounds and skill levels, emphasizing a deep understanding of valuation. Each chapter commences with an engaging vignette illustrating financial decisions made by modern corporations, providing a real-world context. Enhancing the learning experience are mini cases, cautionary tales highlighting common pitfalls, glossaries of key terms, and discussions on ethical considerations. This revised edition incorporates updated content, including new lecture videos, fresh perspectives on financial thinking, student feedback integration, and crucial lessons learned from recent economic challenges.