Discover the latest insights into international business in this comprehensive 6th edition guide by Alan M. Rugman

Explore key topics including global markets, trade policies, multinational corporations, and cultural differences impacting business operations worldwide

Key features include updated case studies, real-world examples, and practical strategies for navigating international business environments

Benefits: Gain a competitive edge in today’s global economy with expert guidance on managing international ventures

Title: International Business
Author: Alan M. Rugman (Author)
Edition: 6th
Language: English
Publisher: Pearson Education Limited
Dimensions: 7.4 x 1.3 x 9.2 inches
ISBN-10: 129218559X
ISBN-13: 978-1292185596
Publication Date: March 1, 2018
Print Length: 648 pages