Digital Business and E-Commerce Management by Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird delves into critical questions such as which strategies and tactics are essential for developing and implementing a digital business. It explores how to strategically allocate investments and the organisational changes necessary for success in the digital realm. The authors discuss selecting optimal digital technologies, media, and insight sources to stay competitive in today’s fast-paced market.

This seventh edition, published by Pearson on June 14, 2019, synthesizes the latest academic and practical insights. It covers comprehensive aspects of digital business, including strategy, communications, and transformation. With its engaging and informative approach, this book equips readers with the knowledge and skills needed to navigate the rapid changes in today’s digital landscape.