Designing and Conducting Business Surveys provides a comprehensive guide to the entire process of business surveys, from planning and project management to data collection and dissemination. Authored by Ger Snijkers, this book uniquely integrates an understanding of how businesses operate with a total survey error approach to ensure high-quality data. It covers essential topics such as determining survey content based on user needs and business context, planning the survey as a project, and utilizing effective sampling frames, procedures, and methods. The book aims to help readers make informed trade-off decisions that minimize errors, costs, and response burden while maintaining data quality. With contributions from various disciplines including survey methodology, organizational sciences, sociology, psychology, and statistical methods, this work is an invaluable resource for professionals involved in business surveys.