Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals is a dynamic and powerful guide authored by Nick Kane with Justin Zappulla, both Managing Partners at Janek Performance Group, an award-winning sales performance company. Based on their most popular sales training program, Critical Selling®, this book equips you with strategies, skills, and best practices to dominate the marketplace. Covering everything from initial contact through closing the deal, it provides concrete, actionable steps for planning productive sales calls, identifying customer needs, differentiating yourself from competitors, and wrapping up the sale successfully.

Learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the myriad of small issues that can derail a positive sales interaction. With case studies from program alumni such as OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and more, this book offers insights into accelerating the sales process and closing more deals.

Sales are the lifeblood of your company. If you’re looking to exceed projected sales figures and outperform your competition, Critical Selling® provides the research-based framework to ignite your sales team’s performance and excite your customer base for sustainable success in today’s market.