Creating Experience Value in Tourism, 2nd Edition delves into the multifaceted approaches to value creation, offering definitions, perspectives, and interpretations on how tourists create value individually and collaboratively. Updated throughout, this edition provides clear clarifications of these methodologies and practical insights into their application within the tourism industry. The book concludes with a summary of emerging research areas, making it an essential resource for researchers focusing on experience value and co-creation. Ideal for students and professionals in tourism and related fields, this comprehensive guide explores the complexities of creating meaningful experiences for tourists.