Communication Research: Asking Questions, Finding Answers by Joann Keyton is a comprehensive guide for communication students embarking on their journey into research methods. This 4th edition, published in February 2014, spans 432 pages and delves into both quantitative and qualitative methodologies suitable for those with minimal prior experience. The book emphasizes that methodological choices should stem directly from the researcher’s questions or hypotheses, ensuring a versatile understanding of various research techniques rather than a narrow focus on one approach.

The text encourages readers to explore a range of methods, fostering an informed ability to apply them appropriately based on their specific inquiry. For instructors and students, additional resources such as standalone Connect access or a bundle including print and digital components are available through McGraw-Hill Education’s Connect platform.

Access these resources by visiting http://www.mheducation.com/highered/platforms/connect/training-support-students.html.

ISBN-13: 978-0078036910