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9781119047643

Chief Customer Officer 2.0 How to Build Your Customer-Driven Growth Engine

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Author
Jeanne Bliss
Publisher
Jossey-Bass
Pages
288 pages
ISBN
978-1119047605
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Description

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

By Jeanne Bliss (Author)

Publisher: Jossey-Bass

Publication Date: June 15, 2015

Print Length: 288 pages

Description:

This groundbreaking book offers a proven framework for transforming your business and culture through customer experience. Authored by Jeanne Bliss, a global expert in customer experience, it follows the five-competency model she uses to coach C-Suite executives and Chief Customer Officers.

  • Manage and Honor Customers as Assets
  • Align Around Experience
  • Build a Customer Listening Path
  • Proactive Experience Reliability and Innovation
  • One Company Accountability, Leadership & Decision Making

Chief Customer Officer 2.0 is your quick-action guide to achieving business intent by improving customers’ lives. It features over forty real-world accounts from Customer Leadership Executives around the world and provides practical guidance on embedding these competencies into every aspect of your company’s operations, from product development to leadership decision-making.

Bliss fearlessly shares her tools and leadership ‘recipe cards,’ helping you lead and enable a successful business transformation. This is not just another customer experience book; it’s the framework you need to build a customer-driven growth engine.

Jeanne Bliss pioneered the Customer Leadership Executive position, holding key roles at Lands’ End, Allstate, Coldwell Banker, Mazda, and Microsoft Corporations. Since 2002, she has led CustomerBliss, a renowned customer experience transformation company. She is a sought-after keynote speaker and co-founder of the Customer Experience Professionals Association.

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