An essential guide to marketing planning, this book offers a comprehensive overview of the key principles and practices in crafting effective marketing strategies. Authored by a seasoned professional and published by Pearson Education Limited, it covers everything from market research and customer segmentation to competitive analysis and brand positioning. With its clear and concise writing style, the book aims to provide readers with practical tools and insights to enhance their marketing planning skills. The print dimensions are 7.24 x 0.74 x 9.61 inches, and it carries the ISBN-13 number 978-1292117522.