Title: Mass Communication: Living in a Media World
Author: Ralph E. Hanson (Author)
Edition: 7th
Language: English
Publisher:
Dimensions: 8.38 x 1.19 x 10.88 inches
ISBN-10: 1544332343
ISBN-13: 978-1544332345
Publication Date: November 29, 2018
Print Length: 528 pages
Description: “An entertaining, informative and thoughtful mass media text that keeps students engaged.” —Charles W. Little Jr., Santa Ana College
Transform your students into smart, savvy media consumers.
A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
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