Strategic Management: Theory and Practice, Fourth Edition by John A. Parnell

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Author
John A. Parnell
Edition
Fourth
Publisher
SAGE Publications , Inc
ISBN
978-1452234984
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Description

Strategic Management: Theory and Practice, Fourth Edition by John A. Parnell offers a comprehensive and accessible exploration of the strategic management field. Published by SAGE Publications, Inc. on January 15, 2013, this edition expertly balances theoretical foundations with practical application. Adopting a global perspective, the book systematically guides readers through the entire strategic management process, beginning with thorough external and internal analyses, progressing to strategy formulation and execution, and concluding with strategic control. To foster strong analytical abilities alongside conceptual understanding, Parnell integrates 25 case analysis steps within each chapter. The text is enriched with current examples and compelling case studies, predominantly sourced from The Wall Street Journal and Financial Times, effectively demonstrating the crucial impact of strategic management in both domestic and international business environments. This text is ideally suited for the capstone strategic management course and is appropriate for a wide array of undergraduate and graduate-level studies.