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Retailing Management (9th Edition) by Michael Levy

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Author
Michael Levy
Edition
9th
Publisher
McGraw-Hill Education
ISBN
978-0078028991
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Description

Retailing Management, 9th Edition by Michael Levy and Dhruv Grewal, published by McGraw-Hill Education on November 20, 2013. This seminal text delves into the dynamic world of retailing, with a particular focus on five pivotal advancements shaping the industry: the strategic application of big data and analytics, the integration of social media and smartphones for enhanced customer communication and experience, the development of seamless multichannel customer journeys, the growing importance of corporate social responsibility, and the pervasive influence of globalization on retail landscapes. Through case studies of globally recognized retailers such as Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, this edition offers invaluable insights for students aspiring to careers in retail or supporting industries like IBM, Procter & Gamble, and Google. The inclusion of new chapter vignettes and the innovative Connect with SmartBook feature further solidify its position as the leading resource in retailing education. Dhruv Grewal, a distinguished Professor of Marketing at Babson College, joins Michael Levy to bring his extensive academic experience and collaborative research to this comprehensive update.

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