Public Relations, 1st Edition by Tom Kelleher is a compelling exploration of the evolving landscape of public relations. Published by Oxford University Press on January 4, 2017, this text masterfully blends fundamental public relations principles with the impactful technological and cultural changes driven by social media. With a focus on engagement, conversation, influence, transparency, and trust, this book establishes itself as the new benchmark for introductory public relations courses due to its professional applicability and digital acumen.

Key features of this edition include:

• In-depth case studies in each chapter, demonstrating the practical application of core concepts.
• Consistent coverage of ethics throughout, including detailed discussions of the six provisions in the Public Relations Society of America Code of Ethics.
• “In Case You Missed It” (ICYMI) boxes at chapter ends, offering concise practical advice and essential social media guidelines.
• Learning outcomes meticulously aligned with the Universal Accreditation Board’s competencies, ensuring professional relevance.
• “Voices from the Field” Q&A sections in every chapter, featuring insights from scholars, practitioners, and social media influencers.

ISBN-10: 190201479, ISBN-13: 978-0190201470.