International Marketing, 17th Edition by Philip R. Cateora, Mary C. Gilly, and John L. Graham continues its legacy as a foundational text in understanding the complexities of global commerce. Published by McGraw-Hill Education on November 9, 2015, this edition provides a comprehensive and insightful exploration of international markets. Renowned for its well-rounded perspective, the book masterfully integrates historical, geographical, linguistic, and religious contexts alongside economic factors, enabling students to grasp the unique cultural and environmental nuances of any nation or region. This 17th edition offers updated coverage of technology’s transformative impact on the international market landscape, introduces new topics reflecting contemporary shifts in global markets, and enhances the learning experience with revised teaching resources and innovative tools like McGraw-Hill’s Connect, featuring the adaptive SmartBook for dynamic student engagement. ISBN-10: 9780077842161, ISBN-13: 978-0077842161.