Innovation Management: Effective Strategy and Implementation, 3rd Edition provides a concise and practical approach to developing and implementing strategies for innovation. Authored by Keith Goffin and published by Bloomsbury Academic on November 4, 2016, this highly successful resource draws on the author’s extensive industry experience and academic research.
The book offers a highly readable text alongside an effective mix of theory, compelling international case studies, and updated pedagogical features. It comprehensively covers both strategic and managerial elements of innovation, presenting tools that can significantly improve performance in both service and manufacturing companies. This makes it an excellent practical resource for students and managers alike, catering primarily to MBA and executive students of Innovation Management. Additionally, it serves as an essential guide for upper-level undergraduate and postgraduate students, as well as practitioners seeking to enhance their understanding of the subject.
Key features of this 3rd Edition include:
- Updated and expanded coverage throughout, informed by a review of over 250 key publications on innovation management.
- 86 international case studies that vividly illustrate both the theory and practice of managing innovation.
- Video interviews on the companion website, accompanying case studies from each chapter and featuring insights from high-profile business managers from around the world.
- Reflective questions at the end of each chapter, with suggested answers available on the companion website, designed to deepen student engagement and understanding.
ISBN-10: 1137373431
ISBN-13: 978-1137373434