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Entrepreneurship: The Practice and Mindset 2nd Edition by Heidi M. Neck

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Author
Heidi M. Neck
Edition
2nd
Publisher
SAGE Publications , Incorporated
ISBN
978-1544354620
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Description

Entrepreneurship: The Practice and Mindset, 2nd Edition

Author: Heidi M. Neck

Edition: 2nd

Language: English

ISBN-10: 1544354622

ISBN-13: 978-1544354620

Publication Date: January 14, 2020

Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA), Entrepreneurship: The Practice and Mindset empowers students to cultivate an entrepreneurial mindset and take decisive action in unpredictable settings. Drawing from the esteemed Babson Entrepreneurship program, this text champions a hands-on, action-oriented approach to learning. Students will engage in small-scale actions to gather feedback, experiment, and advance their ideas, ultimately acquiring the entrepreneurial mindset, skillset, and toolset applicable to both new ventures and established organizations across all disciplines. This transformative journey equips students with essential life skills, regardless of their academic background in business, liberal arts, engineering, or the sciences.

The Second Edition introduces a new chapter dedicated to customer development, features 15 new case studies, 16 new Mindshift Activities, and 16 new Entrepreneurship in Action profiles. It also provides expanded coverage on prototyping, incubators, accelerators, team building, and emerging marketing trends.